Cookie Policy

Effective Date: October 19, 2025 Last Updated: October 19, 2025

1. Introduction

This Cookie Policy explains what cookies are, how we use them on our website, and your choices regarding cookies. This policy should be read together with our Privacy Policy and Terms of Service.

By using our website, you consent to our use of cookies in accordance with this policy and your cookie preferences.

2. What Are Cookies?

2.1 Definition

Cookies are small text files that are stored on your device (computer, smartphone, tablet) when you visit a website. They contain information that can be read by the website on subsequent visits.

2.2 Types of Cookies

Session Cookies:

• Temporary cookies that expire when you close your browser
• Used to maintain your session and preferences during your visit

Persistent Cookies:

• Remain on your device for a set period or until manually deleted
• Used to remember your preferences across visits

First-Party Cookies:

• Set directly by our website
• Used for essential functionality and analytics

Third-Party Cookies:

• Set by external services (analytics, social media, advertising)
• Used for tracking, analytics, and marketing purposes

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled.

Cookie Name	Purpose	Duration	Type
analytics_consent	Stores your cookie consent preferences	Persistent (no expiry)	First-party (localStorage)

What they do:

• Enable core functionality (navigation, security)
• Remember your cookie consent choice
• Maintain security and prevent fraud

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors use our website so we can improve user experience.

Google Analytics 4 (GA4):

Cookie Name	Purpose	Duration	Provider
_ga	Distinguishes unique users	2 years	Google
_ga_*	Maintains session state	2 years	Google
_gid	Distinguishes users	24 hours	Google
_gat	Throttles request rate	1 minute	Google

What they collect:

• Page views and navigation paths
• Time spent on pages
• Click events and form interactions
• Scroll depth (how far you read)
• Device and browser information
• Geographic location (city/country level)
• Core Web Vitals (page performance metrics)

Microsoft Clarity:

Cookie Name	Purpose	Duration	Provider
_clck	Persists Clarity User ID	1 year	Microsoft
_clsk	Connects multiple page views	1 day	Microsoft
CLID	Identifies unique user	1 year	Microsoft
ANONCHK	Indicates if MUID is used	10 minutes	Microsoft
MR	Indicates if MUID is refreshed	7 days	Microsoft
MUID	Identifies unique web browser	1 year	Microsoft
SM	Synchronizes MUID across domains	Session	Microsoft

What they collect:

• Session recordings (mouse movements, clicks, scrolling)
• Heatmaps of user interactions
• Rage clicks and dead clicks
• Form interactions and errors
• JavaScript errors and console logs

Google Tag Manager (GTM):

Cookie Name	Purpose	Duration	Provider
_gcl_au	Used by Google for conversion tracking	3 months	Google

What it does:

• Manages and deploys marketing tags
• Tracks conversions and events
• Facilitates integration with analytics tools

3.3 Marketing/Advertising Cookies (Optional)

These cookies are used to track your visit to our website and deliver relevant advertisements.

Facebook Pixel:

Cookie Name	Purpose	Duration	Provider
_fbp	Stores and tracks visits across websites	3 months	Facebook/Meta
fr	Enables ad delivery and retargeting	3 months	Facebook/Meta

What they collect:

• Page views and conversion events
• Custom events (button clicks, form submissions)
• User information for audience building
• Potentially personally identifiable information (email, phone) for conversion tracking

4. Consent Management (Consent Mode v2)

We use Google Consent Mode v2, a privacy-first consent management system that respects your choices.

4.1 Consent States

When you visit our website, you can choose:

"Accept All" - Enables:

• ad_storage: ✅ Granted
• ad_user_data: ✅ Granted
• ad_personalization: ✅ Granted
• analytics_storage: ✅ Granted
• functionality_storage: ✅ Granted (always)
• personalization_storage: ✅ Granted
• security_storage: ✅ Granted (always)

"Essential Only" - Limits to:

• ad_storage: ❌ Denied
• ad_user_data: ❌ Denied
• ad_personalization: ❌ Denied
• analytics_storage: ❌ Denied
• functionality_storage: ✅ Granted (always)
• personalization_storage: ❌ Denied
• security_storage: ✅ Granted (always)

4.2 Default Consent State

Privacy-First Approach:

• All non-essential cookies are denied by default
• Analytics scripts load only after you grant consent
• You must explicitly click "Accept All" to enable analytics
• Your choice is stored in browser localStorage (key: analytics_consent)

4.3 How Consent Works

1. First Visit: Cookie banner appears at the bottom of the page
2. Your Choice: Click "Accept All" or "Essential Only"
3. Storage: Your preference is saved to localStorage
4. Application: Analytics scripts load (or don't) based on your choice
5. Persistence: Your choice is remembered on future visits

5. Third-Party Services and Their Privacy Policies

We use the following third-party services that may set cookies:

Service	Purpose	Privacy Policy
Google Analytics 4	Website analytics	policies.google.com/privacy
Microsoft Clarity	User behavior analytics	privacy.microsoft.com/privacystatement
Google Tag Manager	Tag management	policies.google.com/privacy
Facebook Pixel	Conversion tracking	facebook.com/privacy/policy
Resend	Email delivery	resend.com/legal/privacy-policy
Vercel	Website hosting	vercel.com/legal/privacy-policy

We are not responsible for the privacy practices of these third-party services. Please review their privacy policies for details on how they handle your data.

6. How to Control Cookies

You have several options to manage or disable cookies:

6.1 Using Our Cookie Banner

Change Your Preferences:

• Our cookie banner appears on your first visit
• Click "Essential Only" to disable all non-essential cookies
• Click "Accept All" to enable analytics and marketing cookies

Withdraw Consent:

• Clear your browser's localStorage (key: analytics_consent)
• Refresh the page to see the banner again
• Make a new selection

6.2 Browser Settings

You can control cookies through your browser settings:

Google Chrome:

1. Settings → Privacy and security → Cookies and other site data
2. Choose: "Block third-party cookies" or "Block all cookies"

Mozilla Firefox:

1. Settings → Privacy & Security → Cookies and Site Data
2. Choose: "Delete cookies and site data when Firefox is closed" or use "Strict" tracking protection

Safari:

1. Preferences → Privacy
2. Check "Block all cookies" or "Prevent cross-site tracking"

Microsoft Edge:

1. Settings → Privacy, search, and services → Cookies
2. Choose: "Block third-party cookies" or "Block all cookies"

Note: Blocking all cookies may affect website functionality.

6.3 Browser Plugins and Extensions

You can use browser extensions to block tracking:

• uBlock Origin - Blocks ads and trackers
• Privacy Badger - Blocks invisible trackers
• Ghostery - Blocks ads, trackers, and cookies
• Cookie AutoDelete - Automatically deletes cookies when tabs close

6.4 Opt-Out Tools

Google Analytics Opt-Out:

• Install the Google Analytics Opt-out Browser Add-on

Facebook Pixel Opt-Out:

• Adjust your Facebook Ad Preferences
• Use "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android

Microsoft Clarity Opt-Out:

• Use the Microsoft Privacy Dashboard

Do Not Track (DNT):

• Enable "Do Not Track" in your browser settings (note: not all services respect DNT)

7. Local Storage

In addition to cookies, we use browser localStorage to store:

Storage Key	Purpose	Duration	Type
analytics_consent	Your cookie consent choice (granted or denied)	Persistent (no expiry)	First-party

What is localStorage?

• Similar to cookies but stores data client-side only
• Not sent to the server with every request
• Used for larger amounts of data than cookies
• Persists even after browser is closed (until manually cleared)

How to clear localStorage:

• Chrome/Edge/Firefox: F12 → Application/Storage → Local Storage → Select domain → Delete
• Or clear all browser data via browser settings

8. Data Retention

Cookie Duration:

• Essential cookies: Persistent (no expiry for localStorage)
• Analytics cookies: 1 day to 2 years (varies by service)
• Marketing cookies: 3 months to 1 year

Analytics Data Retention:

• Google Analytics: 14 months (default)
• Microsoft Clarity: Per Microsoft's retention policy
• Facebook Pixel: Per Meta's retention policy

9. International Data Transfers

Some of our third-party cookie providers (Google, Microsoft, Meta) are based in the United States or other countries. By using our website and accepting cookies, you consent to the transfer of your data to these countries, which may have different data protection laws than your own.

Safeguards:

• Google, Microsoft, and Meta comply with GDPR and CCPA requirements
• Data transfers are protected by Standard Contractual Clauses (SCCs) or adequacy decisions
• You can withdraw consent at any time

10. Children's Privacy

Our website and cookies are not intended for children under 13 years of age. We do not knowingly collect data from children through cookies.

If you believe a child has accepted cookies on our website, please contact us, and we will assist with removing the data.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use
• Legal requirements (GDPR, CCPA, ePrivacy Directive)
• Our data practices

Notice of Changes:

• Updated "Last Updated" date at the top of this page
• Prominent notice on the website for significant changes
• Email notification (if we have your contact information)

Your continued use of the website after changes constitutes acceptance of the updated Cookie Policy.

12. Your Rights (GDPR/CCPA)

Under GDPR and CCPA, you have the right to:

• Access: Know what cookies and data we collect
• Deletion: Request deletion of your data (subject to legal obligations)
• Objection: Object to non-essential cookies (use "Essential Only")
• Portability: Receive your data in a portable format
• Withdraw Consent: Change your cookie preferences at any time

To exercise these rights, see our Privacy Policy for contact information.

13. Contact Information

If you have questions, concerns, or requests regarding cookies or this Cookie Policy, please contact us:

Monsoft Solutions, LLC Developed and maintained by: Adriano Flechilla

Email: keel@monsoftsolutions.com Website: https://www.monsoftsolutions.com/

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14. Open Source Acknowledgment

This website is built using an open-source template developed by Adriano Flechilla as part of Monsoft Solutions, LLC.

Template Information:

• Developer: Adriano Flechilla
• Organization: Monsoft Solutions, LLC
• Template Repository: https://github.com/Monsoft-Solutions/alluring-website-v1
• License: MIT License (see repository for full terms)

If you use or extend this template, please acknowledge the original creator as specified in the template's license terms.

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15. Summary

What We Use:

• ✅ Essential cookies (localStorage for consent preferences)
• ✅ Analytics cookies (Google Analytics, Microsoft Clarity, GTM) - only with your consent
• ✅ Marketing cookies (Facebook Pixel) - only with your consent

Your Control:

• 🔒 Privacy-first: Non-essential cookies denied by default
• ✅ Full control via our cookie banner
• ❌ Option to decline all non-essential cookies
• 🔄 Ability to withdraw consent at any time

Our Commitment:

• We respect your privacy choices
• We use consent mode v2 for compliance
• We are transparent about our cookie usage
• We give you full control over your data

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© 2025 Monsoft Solutions, LLC. All rights reserved.

Last Updated: October 19, 2025